FAQs

We help companies succeed with PR via two different offerings. Our Full Stack PR Offering is effectively a Human+AI powered full-service PR agency, fulfilled by our team of PR professionals. DIY PR, by contrast, is a self-serve SaaS platform that enables you to execute your own PR outreach.

If you’re looking for full PR and strategic communications management, then Full Stack PR is the better option. Or, if you’re just looking to start winning some initial media coverage for your brand, then DIY PR might work better for you.

DIY PR has been designed for individuals and small teams who want to start generating media coverage for themselves and for their organization. The Essentials plan has been designed for freelancers and small businesses, while the Advanced plan has been designed for growing businesses and in-house marketing teams.

Essentials is our entry-level plan, which enables you to send up to 100 email pitches to journalists per month. The Advanced plan enables unlimited email pitches per month, and is therefore aimed at larger businesses and power users.

Yes, you can upgrade or downgrade at any time, depending on your needs.

No. We’ve designed DIY PR specifically with the needs of non-PR professionals in mind. We’ve trained our AI algorithms on thousands of media pitches and journalist interactions to uncover the essentials of professional PR techniques and automate them into our platform. Our intuitive workflows, AI-powered automations, and helpful customer success team give you all the tools you need to start interacting with the media as soon as you’re onboard.

You can expect to reach the right journalists with compelling media pitches, quickly and easily, resulting in relationships and media coverage.

Our DIY PR platform connects to nearly every major email service provider using secure integrations, so you can send and receive emails directly from your private email account. Never any middlemen—you own the conversation and the relationship. We can also provide custom email integration support for any email service providers that we don’t have a standard integration for.

Yes, earning backlinks is a major use case with our DIY PR platform. While we can’t guarantee that each piece of media coverage you generate with DIY PR will include a backlink (as this is up to the journalist or editor), we find that roughly 70% to 80% of wins result in a backlink.

We have a rapidly growing database of over 100,000 top media contacts. Can't find someone in our database you want to reach? You can easily request additional contacts and our team will conduct a manual search.

We have a customer success team that is on hand during U.S. business hours Monday to Friday, to provide you with any support that you need. This includes resolving technical issues such as custom email service integrations, and 1-to-1 coaching support to help you to optimize your campaigns so they generate more media coverage.

Our typical onboarding process takes just 10 minutes. All you need to do is input some basic company information so our platform can generate relevant topic suggestions, which you then rank from most to least relevant. This enables us to generate the first campaign for you, which you can then begin pitching once you complete your email integration.

Services such as Muck Rack, Meltwater, and Prowly are aimed at PR professionals who already know how to pitch to journalists, and just need access to a journalist database. These tools are therefore difficult to use for a non-PR professional, as they don't assist with pitch writing, personalization, and journalist recommendations.

We’ve designed DIY PR specifically for the non-PR professional, by automating all of the complex PR workflows and building an AI pitch writing assistant tool, so you can generate pitches as good as any PR agency can.