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How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think
It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...
How Our Startup Clients are Preparing for the Worst… (3 Tips)
We are entering an uncertain business environment, and many of our clients at Intelligent Relations are asking how to cut marketing spend and drive better results. Working with dozens of sta...
Why AirBNB switched from "Marketing" to "PR" in the downturn ...
When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...
