Kristin Broughton is a reporter at The Wall Street Journal. She covers CFOs and corporate finance, with a focus on retail, e-commerce, consumer interest, and financial markets, including banking and fintech. Kristin's work has been featured in notable publications such as Private Equity News, LiveMint, Yahoo Finance, and American Banker.
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Kristin Broughton's coverage primarily focuses on finance, business, and investments with an emphasis on data-driven content. She frequently cites data and press releases in her articles. Therefore, she may be more inclined to engage with pitches that provide unique insights backed by credible data or analysis.
As Kristin often covers topics related to CFOs, investments, mergers and acquisitions, as well as corporate strategy within the finance domain, she may find value in receiving pitches from industry professionals who can offer expert commentary or insider perspectives on these specific areas.
Given the nature of her coverage attributes and themes covered, engaging with financial analysts or professionals experienced in investment analysis could enhance outreach efforts aimed at catching Kristin's attention.
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Walmart 's finance chief had a message Thursday for analysts pressing the company on its decision to cut prices: Give it time.
By: Kelly Cloonan, Kristin Broughton
Intuit forecast slower sales growth in the year ahead as it navigates declines in its desktop business and attempts to woo more customers to its TurboTax platform.
By: Kristin Broughton, Jennifer Williams
E.l.f. Beauty, Walmart and Tractor Supply are among the companies dropping prices to boost sales.
By: Jennifer Williams, Kristin Broughton
Some retailers and consumer goods companies are reducing prices with help from a big and fortuitously timed pot of money: tariff refunds.
By: Kristin Broughton
Bill’s CFO on Going AI-First—and Cutting Jobs—in Her Rookie Year
Good morning. During her first year as CFO, Bill' s Rohini Jain received a crash course on the hard choices facing many software companies in the AI age.
By: Kristin Broughton
Plus, what CEOs really think about the AI apocalypse threat.
By: Kristin Broughton
Good morning . If you're having a hard time reaching a corporate treasurer today, it could be because the treasurer is on the phone with his or her banker, asking for a better deposit rate.
By: Kristin Broughton
Plus, Meta’s Muse comes for financial stocks.
Good morning. It may be a while before companies and consumers get any relief from higher oil prices.
