Megan Graham is an advertising and marketing reporter at the Wall Street Journal. With a focus on themes such as health and wellness, consumer packaged goods, and the intricacies of advertising technology, she delves into topics ranging from advertising campaigns to diet and nutrition. Megan's work has been featured in prominent outlets including CNBC, The Wall Street Journal, and Yahoo Finance.
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United States (National)
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Megan Graham's coverage spans across sales, marketing, technology and business. She frequently includes press releases and data citations in her articles, indicating she heavily relies on official statements and industry reports for her content.
Given Megan's focus on sales & marketing topics alongside business themes with a significant portion dedicated to citing data and private sector announcements, she is likely receptive to pitches from companies sharing innovative marketing strategies backed by substantial data or newsworthy insights about the latest trends in sales & marketing. Press release-style pitches could also be effective considering her high percentage of press release coverage.
Contributors who can offer unique perspectives on emerging technologies impacting the sales & marketing landscape or provide insightful analysis based on credible data are likely to capture Megan's attention.
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By: Megan Graham
While your self-storage tenants might not agree, charging a late or lien fee when rent isn’t paid on time isn’t about punishment. It’s about protecting your revenue and business bottom line. That said, any charges must be assessed fairly and legally. Learn more about how to leverage these tools, what to charge and when, and how to collect the money without damaging your relationships with tenants.
By: Megan Graham
The oat milk company is working with restaurants and cafes to consult on their beverage programs instead of just acting as a supplier.
By: Megan Graham
Megan Graham Not so long ago, it was tough to find Jeppson's Malört in bars or liquor stores outside of Chicago and its suburbs.
By: Megan Graham
Jeppson’s Malört is gearing up for its biggest ad campaign yet under current ownership as demand for its unusual flavor grows beyond Chicago.
The chief marketer of IT and software company Ivanti is vocal about her ambition to become a chief executive or board member.
The role of CMO has proven that it can be a launchpad to the CEO seat in recent years, with Starbucks, Ulta Beauty, Foot Locker and JP Morgan Wealth Management installing former chief marketers in the top spot.
Plus, Dick’s increases promotions to stay competitive with rivals.
Good morning. This is Megan Graham filling in for Nat Ives. WSJ Leadership Institute's Katie Deighton reports on a new way to optimize.
Plus, how did an ad from the hottest company in golf go so wrong?
The Italian pasta maker Barilla Group has agreed to acquire Goodles, the nutrient-dense macaroni-and-cheese brand known for its colorful boxes and cheekily named flavors.
