Megan Graham

Megan Graham Yet another new job duty has skyrocketed in importance for chief marketing officers: optimizing how their companies appear in

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers.

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers.

The floral-and-gift delivery company wants to strengthen its brand as online floral delivery competition intensifies.

While your self-storage tenants might not agree, charging a late or lien fee when rent isn’t paid on time isn’t about punishment. It’s about protecting your revenue and business bottom line. That said, any charges must be assessed fairly and legally. Learn more about how to leverage these tools, what to charge and when, and how to collect the money without damaging your relationships with tenants.

The oat milk company is working with restaurants and cafes to consult on their beverage programs instead of just acting as a supplier.

Megan Graham Not so long ago, it was tough to find Jeppson's Malört in bars or liquor stores outside of Chicago and its suburbs.

Jeppson’s Malört is gearing up for its biggest ad campaign yet under current ownership as demand for its unusual flavor grows beyond Chicago.

The chief marketer of IT and software company Ivanti is vocal about her ambition to become a chief executive or board member.

The role of CMO has proven that it can be a launchpad to the CEO seat in recent years, with Starbucks, Ulta Beauty, Foot Locker and JP Morgan Wealth Management installing former chief marketers in the top spot.