Also in the Forbes CMO newsletter: ChatGPT drives the overwhelming majority of referral traffic, record spending planned for Halloween.
Megan Poinski is a Staff Writer at Forbes, focusing on the C-Suite newsletters. With a background in reporting on CPG food and beverage as well as technology, she covers themes including marketing and advertising, business and economics, and artificial intelligence. Megan's work has been featured in notable publications such as Food Dive, Grocery Dive, and Forbes Australia.