Neethu Mohan

By embracing innovation and local expertise, Indian brands can leverage technology to their advantage and thrive in the digital landscape, says experts.

Reliance Industries, led by Mukesh Ambani has strategically expanded its major presence in the media and entertainment sector through several investments and acquisitions. The notable one among them is the acquisition of Network18 Media & Investments Ltd through its Independent Media Trust back in 2014 for around Rs 4000 crore. Network18 operates a diverse portfolio of channels across news, lifestyle, and entertainment genres. The company operates channels in various regional languages under the News18 brand and has a franchise agreement with CNN Worldwide for CNN-News18, also the CNBC channels in India.

Mia by Tanishq announced the renewal of its partnership with the Royal Challengers Bangalore's (RCB) all-women's cricket team for the T20 season 2024.

The Indian film industry is witnessing a growing trend of late, the incorporation of old songs into movies. While some of the filmmakers opt to retain classic songs in their original format, another set chooses to remix the songs by adding modern beats and arrangements.

The claims of this sort often lead to discussions pertaining to the boundaries of competitive messaging and the impact on brands.

Baby food brand Nestle Cerelac and Mondelez’s Bournvita became the casualties for adding Sugar.

In conversation with Medianews4u, Sameem Ansari, the Managing Director of Kiwi Premium Ice Cream delved into the brand journey from humble beginnings to becoming a household name in the ice cream industry, growth plans etc.

Prachi Nigam of Uttar Pradesh gained widespread attention for achieving an impressive 98.5% in her Class 10 board exams. However, her academic success was marred by online trolls targeting her appearance, particularly her facial hair. In response to the ensuing social media outcry, Bombay Shaving Company released an advertisement featuring Nigam, which was met with strong disapproval from the netizens.

MyG, one of the leading names in premier Mobile Phone & Digital Electronic Gadgets Retailer in South India has set ambitious goals for the fiscal year 2024-25. A.K. Shaji, the Chairman and Managing Director of MyG , announced the company's targets during a press conference held at Calicut, Kerala.

With a rich background in senior leadership roles within leading soap and detergent brands such as Jyothy Labs, KP Khalid, the Managing Director of Cutee the Beauty Soap, ventured into entrepreneurship in 2007 with the establishment of Good Buy Soaps and Cosmetics Pvt. Ltd.