Meet Preston

An all-in-one media monitoring, AI-assisted pitch drafting, journalist recommendation and outreach platform that accelerates PR results with complete transparency.

About the Platform

Preston by Intelligent Relations recommends journalists that are interested in your news, tracks breaking stories, and facilitates journalist outreach with AI-assisted campaign optimization.

Built on 15 Separate Machine Learning Models

Preston is not just another version of GPT. We’ve developed our platform over the past three years using 15 different machine learning models and honed it using high quality public relations materials and a vast media database. All that’s left is to add your materials and strategic insights to ensure Preston understands your company and the platform is completely personalized to your needs. In addition, recursive learning ensures Preston is constantly improving. 


Responsive Media Database

Preston features over 6.5 million record updates each month, ensuring you’re always up-to-date with the latest trending stories impacting your business. By algorithmically analyzing articles and social media posts from influencers likely to cover these topics, the software helps you stay ahead of the curve and strategically position your company for success through intelligent monitoring.

The World’s Most Insightful Journalist Database, Targeted AI Matching

Our extensive journalist database includes over 250,000 journalists and influencers, whose coverage has been analyzed so you can understand their interests and expertise more deeply based on 20+ coverage categories, including “Who interviews CEOs,” “Product Reviews,” and many more. This enables us to target outreach with relevant, well-crafted pitches. Journalists’ coverage categories are systematically tagged and continuously updated based on their written content and even pitch responses, ensuring your outreach consistently reaches key individuals with a direct impact on your industry.


Real-time Reporting and Data-Driven Campaign Optimization

Preston allows professionals to track all campaigns and outreach and produce C-suite ready reports in minutes. You’ll be able to see which topics are generating the most interest with journalists and how you can optimize your campaigns for the biggest impact. Dashboards include information on sends, open rates, interactions, earned coverage, and more. This brings unparalleled transparency to your campaigns so you always know where you stand. 

Personalized Text Generation, Built for Public Relations

Out-of-the-box AI text generation tools aren’t designed to understand public relations or understand client industries. That’s why we’ve developed an AI-assisted pitch drafting tool built on top of the world’s most powerful models and pre-trained and tested by PR experts to learn specific company messaging and to help you find story ideas that the media will love. Our solution helps you craft personalized emails, ensuring that all outreach accurately represents any company’s identity and values. Plus with our in-house professionals available to assist on campaign outreach, you enjoy the best of both worlds – swift execution combined with expert attention to your brand and reputation.


Frank Huerta

Curtail, Inc.

“I cannot speak emphatically enough about the exceptional services provided by Intelligent Relations. Their team's talent and dedication have been instrumental in driving significant media coverage. The Preston Managed Service offering exceeded our expectations and were proactive, responsive--all the while keeping us informed every step without requiring too much time or direct engagement from us. I highly recommend their services to any organization in need of real results.”

Colleen Hilderman Clayton


"As a boutique business in a small but influential niche in the Aviation Safety Solutions business. we needed a PR partner who could fulfill AFuzion’s expansion & association needs: Web-site elevation, aviation industry & media exposure, increased SEO, improved reporting & results, be within budget, and personalization. From day one, Intelligent Relations has innovated, created, activated, and achieved. IR is now a MUST in our budget, and the team trusted partners & friends."

Marie Wise

Chief Innovation Officer

"From the beginning of our time with Intelligent Relations we felt like the firm treated us as a top client. The team we were assigned worked diligently and responded to requests in a timely matter. Not only was IR responsive, but they were proactive in helping us determine the tone of what our company wanted to pitch, as well as the path to generating the right base for our growing startup. A collection of smart strategists backed by talented writers."

Accelerate Your Media Coverage
and Amplify Your Brand.

Connect with a member of our team to see how Intelligent Relations can help you meet your PR goals.

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