Preston by Intelligent Relations
An autonomous PR agent that finds the most relevant stories, matches the right journalists, and drafts hyper-personalized pitches based on live news — not a database. An AI relationship engine built for the new world of search.
Preston analyzes your brand, finds journalists actively covering your space right now, and builds your complete 3-month PR campaign. Backed by senior PR professionals. Free to start. From $250/month when you’re ready to grow.
Source: BBC News · HubSpot CMO Kipp Bodnar · MKM Building Supplies Digital Director Andy Pickup
Something fundamental has shifted in how people discover brands. LLMs — ChatGPT, Perplexity, Google AI Overviews, Gemini — are the new search engines. When your potential customer asks an AI “what’s the best platform for X,” they get a curated answer built almost entirely from what others have written about you. No earned media, no footprint in the sources LLMs draw from — and no footprint means your brand is invisible to the fastest-growing discovery channel in the world.
“I don’t know how you are a competitive business in the future without having a strong competency in this.” — Kipp Bodnar, CMO, HubSpot · BBC News
Preston runs a continuous cadence, not a one-time report.
Finds stories in your space and pitches the journalists writing them — plus the journalists covering the same beat at every adjacent outlet. It’s how Preston starts intelligent relationships with the media that covers you.
Sends and suggests personalized outreach to journalists, calibrated to each one’s current beat — a press release, an interview request, an op-ed. Tracks every open, every reply, every relationship.
One weekly summary in your inbox. Reply with one sentence to redirect the agent. That’s all it takes to steer a week of work.
From a single URL — a complete PR engine, calibrated to your brand.
Your story angles, positioned for how journalists actually think.
Who is actively covering your space right now — not last year.
Calibrated to each journalist’s current beat and editorial angle.
A full campaign plan built for your brand, ready to execute.
Not a static report of what already got done. A live readout of decisions being made, course corrections, and new work kicking off as results come in.
This is a representative demo of Preston’s activity feed, not a live production feed. It illustrates the reasoning and course-correction that happens behind every pitch.
Every pitch sent, every reply, every placement feeds back into Preston and makes the next pitch better targeted. A contact database tells you a journalist’s name and email. It can’t tell you whether that journalist will actually choose to write the story. Preston’s answer to that question gets sharper with every campaign — and that accumulated history is something a competitor can copy the method for, but never the memory.
Surfaces the right article, at the right moment, before the news cycle moves on.
Keeps contact and beat information up to date as journalists change roles and outlets.
Learns each journalist’s pattern well enough to anticipate what they’ll want to cover next — before they know it themselves.
Every legacy PR tool — Cision, Muck Rack, Meltwater — sells access to a database. You search a list, pick some names, and send a pitch. Preston is built on an entirely different model.
Preston learns your brand — your voice, topics, messaging, and story angles — while tracking what each individual journalist writes about, which beats they cover, and what they’ve published in the last week.
Every pitch is generated at the intersection of what’s happening right now and what each journalist actively cares about. Not a template blast — a genuine match, every time.
The longer you run on Preston, the smarter it gets — accumulating brand knowledge, journalist relationship history, and what worked, into an earned-media intelligence layer no static database can replicate.
Once your brand profile is set up, Preston runs an end-to-end workflow autonomously. Each phase passes full context to the next. Nothing is siloed. Nothing drops.
Drawing from your brand profile and live news signals, Preston generates data-backed story angles matched to current media trends and real journalist interests — actual editorial hooks, not templated ideas.
Preston searches its proprietary relationship layer to identify the reporters and editors most likely to cover each angle — ranked by beat relevance, recent coverage, and live editorial interest.
Personalized pitches are written for each journalist, referencing their past work and matching their editorial style. Never a template blast.
Preston optimizes send time per journalist, respects editorial calendars, and launches outreach automatically on your behalf.
Opens, responses, and engagement signals are tracked continuously. Follow-ups add context rather than just nudging — so warm leads stay warm.
Every journalist interaction is logged and scored, building a relationship map you own — one that compounds in value with every campaign you run.
Built for PR from the ground up — not a general AI model with PR features bolted on.
Contextual beat data, historical coverage patterns, and live interest signals, updated continuously.
Preston handles the workflow. You control the strategy. Every angle, pitch, and send is visible and editable before it goes.
A traditional agency takes weeks to onboard. Preston runs story ideation through outreach in under 24 hours.
Track every outreach action, journalist response, and placement in one dashboard. No spreadsheet hell.
Every campaign builds your proprietary journalist relationship map — yours to keep, not the agency’s.
— It’s the RELATIONSHIP, stupid
When someone asks ChatGPT, Perplexity, or Google AI Overviews about your category, the AI pulls from what’s been written about you — not your website, not your ads. Preston builds the third-party citation layer that makes you visible in AI search. In 2026, earned media isn’t just reputation management. It’s how your brand shows up when AI answers the question your customer is asking.
Enter your URL and get your first campaign free. Two plans after that — no hidden fees.
Full Preston workflow. Unlimited campaigns. Journalist relationship dashboard. Ideal for founders and in-house marketing teams running ongoing PR independently.
Get StartedPreston runs your campaigns. Our human PR professionals co-pilot strategy, story development, and journalist relationships alongside you every step of the way.
Book a CallAgency and white-label pricing available. Book a call to discuss.
HubSpot lost 140 million visits. MKM’s AI traffic converts at double the rate of search visitors. The window to build your editorial footprint before competitors do is open — but not indefinitely.