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6 Thought Leadership Topics Trending in 2024 [Ideas + Examples]
In the world of thought leadership, high-quality content is king. Each week, 54% of decision-makers say they allocate an hour to consuming thought leadership content. But the majority ...
How to Pitch a Podcast in 2024 [Podcast Pitch Examples + Template]
Podcasts have hit the mainstream. Studies estimate that 464.7 million people globally were listening to podcasts by the end of 2023. That’s expected to hit half a billion in 2024. &nbs...
Embargoed Press Release - A Complete Guide
A press release submitted under embargo is a document that you share with media outlets ahead of pre-scheduled publishing. Unlike standard press releases, journalists and editors are expecte...
Unlocking the Power of the PR Media Database: A Comprehensive Guide
AI-powered media databases are the Swiss Army knives of the digital age. When you’re stranded on a deserted PR island, surrounded by a sea of media opportunities, what do you rea...
15 Best AI Marketing Tools to Elevate Your Marketing Efforts in 2024
For some, the exponential integration of AI into our daily lives conjures images of dystopian future hellscapes patrolled by Terminators and murderous Roombas. In reality, it’s a too...
How to Get on a Podcast: 7 Easy Steps + Examples
Getting on a podcast is a powerful strategy for individuals and organizations to earn media, elevate their brand visibility, and establish thought leadership status. According to Stati...
15 Best Fintech Podcasts to Follow in 2024
Fintech podcasts — where finance meets technology in an engaging and educational soundscape! These shows are invaluable resources that offer listeners insights into the latest innova...
15 Best Health Podcasts to Help You Live Your Best Life
That cliche affirmation “at least you have your health” doesn’t always ring true. As you get older, the sentiment often lands in the void of neglect for your physical and mental well-b...
12 Best Productivity Podcasts to Optimize Your Efforts
Time is a precious commodity. Thus, the pursuit of productivity has become paramount in our daily lives. Enter productivity podcasts — a dynamic medium that not only offers invaluabl...
12 Best Entrepreneur Podcasts for PR and Growth in 2024
Are you, by nature, a highly motivated and innovative individual? Are you a determined self-starter who dreams big? Then you’re probably an entrepreneur. But that’s n...
15 Best Tech Podcasts for PR and Trend Following in 2024
As technology continues to advance at the speed of light, trying to keep pace with the rate of innovation is enough to leave you with a sprained brain. Luckily, tech podcasts exist.&nb...
15 Best Motivational Podcasts to Enhance Your Life or Brand
No one is a human dynamo all the time. You need the occasional fire lit under your backside. Incorporating a motivational podcast into your regular media consumption is a helpful...
20 Best Finance Podcasts to Make You a Money Master
Are you a corporate money master? How about a fintech startup marketer? Or maybe just an average bill-juggling Joe seeking sensible counsel on cutting costs? Then you’...
18 Best Business Podcasts to Supercharge Your Marketing Strategy [+ Mini and Microcasts]
Did you know that there are over 500 million podcast listeners on the planet right now? That’s almost 24% of all Internet users! And among the myriad of genres, business podcasts are...
10 Best YouTube Marketing Trends: Riding the Next Wave (+ Strategy & Examples)
In the digital marketing world, YouTube stands out as a powerhouse. Especially for brands seeking to connect with their audience through engaging visual content. As we step into 2024, ...
Telecom Thought Leadership: Navigating the Future of Connectivity
The G’s start coming, and they don’t stop coming. Grab your smartphone and hit the ground running. Wait, what’s my mobile network age again? I know, I know, I’m mixing late-90�...
AI Thought Leadership: The Minds Shaping the Future [2024 Trends + Examples]
Artificial Intelligence (AI) has gone from a futuristic concept to a revolutionary force as it continues to shape various aspects of our lives. At the forefront of this revolution are ...
9 Dental Marketing Trends to Sink Your Teeth Into (+Examples & Tips)
The dental market is driven by increasing awareness about oral hygiene, advancements in dental technologies, and a growing aging population that requires more dental care. That’s why m...
How to Leverage Sales Thought Leadership in 2024 [Examples + Expected Trends]
Making a sale is not always the top priority. Yes, that sounds counterintuitive to the essence of selling. But consider, if you will, the power of helping a customer solve a problem sa...
8 Twitter Marketing Trends to Help Your Brand Stand Out
Twitter (currently known as “X”) is an excellent social media marketing platform due to its vast, diverse audience and real-time communication. Plus, its concise content format fosters e...
Empowering Change: How to Establish Nonprofit Thought Leadership in 2024
Sorry, fictional Jerry McGuire football star Rod Tidwell — we will not be showing you the money. No, the catchphrase here is, “Show me the altruism!” In the cause-driven and comm...
7 Credit Union Marketing Trends to Stay Competitive in 2024 [+Examples & Tips]
Credit unions rely on marketing strategies to increase their memberships and retain existing members. It also strengthens brand identity and drives growth and financial stability. Unlike oth...
SEO Thought Leadership: Bridging the Gap for Online Success [+ Examples and 2024 Trends]
Want a dash of thought leadership in your SEO? How about a splash of SEO in your thought leadership? However you mix it, you’re bound to create a delicious content marketing cocktail...
8 Marketing Analytics Trends for Supercharging Your Marketing Efforts (+ Examples and Tips)
Marketing analytics involves measuring, managing, and analyzing marketing performance. Brands today use it to maximize their marketing effectiveness and optimize ROI. But effecti...
2024 Thought Leadership Conferences [21 Examples from 6 Major Industries]
Want to learn a lot about an industry in a short amount of time? Consider a conference! Thought leadership conferences are vibrant hubs of information and innovation. These gatherings are wh...
9 Gen Z Marketing Trends Shaping Modern Marketing in 2024 (+ Examples & Tips)
Generation Z is the generation born between 1997 and 2012, following Millennials. This demographic is known for its proficiency with technology, diverse values, and its impact on cultu...
Leveraging Brand Thought Leadership: The Ultimate Strategy Guide [+ Examples and 2024 Trends]
To achieve success, modern brands need to be credible, influential, and innovative. But how do you make your brand a credible and influential authority? Especially when your brand is s...
8 Current Millennial Marketing Trends and Strategies (+ Examples & Tips)
A “Millennial” refers to a person born roughly between the early 1980s and the late 1990s to early 2000s. This generational cohort follows Generation X and precedes Generation Z....
A Comprehensive Guide to Real Estate Thought Leadership with Examples and 2024 Trends
In a sea with as many peaks and troughs as the real estate market, thought leadership stands as the beacon guiding the industry’s evolution. As the sector navigates technological...
Public Relations' Role in Your Upcoming Investor Road Show
In today’s competitive business landscape, public relations (PR) is an essential tool for startups seeking investors. PR not only helps startups gain visibility and credibility but also pl...
