Intelligent Insights Blog
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Media Interviews 2026 - A Complete Guide [+ Tips & Examples]
Lights, camera, panic! Congratulations, you’re here because you’ve been asked to do a media interview — or a journalist has accepted your request. In either case, at least you’re...
7 Top Pitfalls to Avoid When Using AI in PR
AI is taking over the PR industry in unexpected ways. Some feared that generative AI, in particular, would eliminate many PR jobs, but it turns out 92% of PR pros are now either using or con...
5 Top PR Trends in 2026: GEO, AI-Native Tools, and the New Rules of Influence
Article Updated: December 12, 2025 It’s striking how quickly the comms landscape has shifted. What once felt like separate channels – traditional media, social platforms, search-engine d...
How to Build a 6-Month Earned Media Plan for Enterprise Growth [Templates, Examples, and Tips]
PR struggles at the enterprise level are rarely due to a lack of ideas. Most commonly, preventable structural issues are to blame. A single month gets packed with: The next month...
Fewer Emails, Better Journalist Response Rates: Why Precision Media Outreach Outperforms Mass Pitching [Examples + Tips]
Feeling ignored? Every PR pro experiences periods of snubbery and stonewalling from journalists. But never because they’re not pitching enough. In fact, the leading cause of jo...
Paid vs. Earned Media: A Strategic Investment Guide for Scaling Companies
The real question isn’t paid vs. earned — it’s allocation efficiency. At the growth stage, you shouldn’t be asking which is better as both add value differently. You should be asking...
How to Build a Media List for Successful Outreach and Impact 2026 [Examples + Tips]
In the PR world, creating the perfect media contact list is an impact essential. Imagine you’ve just launched an exciting new product or service. It’s time to shout it from the r...
Event PR 2026: A How-To Guide + Examples and Tips
Throwing an event is a great way to take your brand from the shadows to the spotlight. But how do you drum up that coveted media coverage and generate a brand-bolstering buzz worthy of the t...
Earned Media Measurement: The Executive Playbook for PR ROI in 2026 [Examples + Tips]
Whether you’re a skeptical executive, a meticulous marketing head, or a fickle founder, few questions weigh on your mind — or carry more budget implications — than “Is PR actuall...
The PR Audit Guide: A Step-by-Step Framework for High-Performance Teams
You have a good handle on PR budget allocation — investing $5K–$10K, maybe even $50K+ monthly (depending on growth stage, of course). You’ve got coverage rolling in. You’re s...
PR for Startups: A Scalable Budgeting Blueprint for Series B–D [Examples + Tips]
In the early stages of a startup, PR is something used to get a foot in the door, generate an initial buzz, and have your mission validated. But as you grow to series B–D, your focus and i...
The Modern Earned Media Strategy Guide for Enterprise B2B Tech Brands [Examples + Tips]
Press releases, pitches, and prayer are no longer the primary pathways to coveted earned media coverage. While major news announcements and personalized emails with interesting story ideas a...
From Pitch to Publication: How Media Relations Drives PR Success [Examples + Tips]
The multi-faceted practice of PR often gets summed up in a single catch-all term — but not all PR is created equal. Media PR, or media relations, is one of the most misunderstood and...
Earned Media in the Digital-First World: The Ultimate Guide to No-Cost Coverage [Examples + Tips]
Do you want unpaid promotion and praise? How about no-cost coverage when you’re on a budget? The brand recognition of which I speak and you seek to garner gratis is called earned media —...
Meet Preston: the 2026 AI PR agent that runs your entire campaign
An autonomous PR agent that analyzes your brand, finds your story, matches the right journalists, drafts and sends personalized pitches, and manages relationships. All without the overhead o...
Legacy PR Tech Is Having Its CNN Moment. And We’re Here for It.
Cision, Muck Rack, and Meltwater were built for a world that no longer exists. Meet the AI-native platform that was built for the one we’re actually in.
Media Interviews 2026 - A Complete Guide [+ Tips & Examples]
Lights, camera, panic! Congratulations, you’re here because you’ve been asked to do a media interview — or a journalist has accepted your request. In either case, at least you’re...
PR for AI Companies: What to Do (and Not Do)
As AI becomes a dominant force in nearly every industry, the challenge for startups is no longer just building a strong product. It’s getting anyone to pay attention. In Q3 2024, one in ...
