Adam Stern is a Motorsport/Fighting Reporter at various publications, including Forbes and Sports Business Journal. He specializes in the intersection of sports, sports business, and sports marketing, with a particular focus on sports merchandising. Adam's insights and analyses have been featured in prominent outlets such as SLIPPEDISC LTD, Charlotte Business Journal, and Phoenix Business Journal.
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Adam Stern’s articles predominantly focus on event coverage and private sector announcements related to sports, particularly motorsports like NASCAR and IndyCar, as well as UFC. He also covers deals & promotions extensively.
When reaching out to Adam with pitches, consider offering exclusive insights or breaking news related to upcoming events in these sports leagues. Additionally, providing information about new sponsorships or partnerships within the industry would likely catch his attention due to his substantial press release coverage.
While there is no specific geographic focus mentioned for Adam's reporting, it is important to note that he covers a range of U.S.-centric sports such as NASCAR and NBA. Therefore, tailor your pitch accordingly if it involves international sporting events or organizations outside of the U.S.
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By: Adam Stern
INDIANAPOLIS — An entertainment district is the most likely mixed-use development for Penske Entertainment to pursue at the Indianapolis Motor Speedway, according to IndyCar president Doug Boles, and that vision will start to be shared with the public over the next two years.
By: Adam Stern
The racing industry on Friday continued to react with disbelief over the sudden passing of NASCAR champion driver Kyle Busch, as NASCAR tries to process the loss of one of its foremost superstars.
The Freedom 250 Grand Prix of Washington D.C. has largely been presumed to be a one-and-done event to celebrate America, but one of the top executives involved said organizers hope to turn it into a multiyear arrangement.
By: Adam Stern
McLaren Mastercard F1 Team would consider building its own engine if the next formula was right, CEO Zak Brown confirmed, amid efforts by the governing body FIA to make that scenario happen.
By: Adam Stern
The “claw” overhead structure for the Freedom 250 card that is starting to make mainstream headlines is the product of the UFC trying to find the
By: Adam Stern
Halfway through the first portion of the Indianapolis 500, Jack Harvey sensed a vibration under the seat of his race car.
By: Adam Stern
Legacy Motor Club has lined up a huge group of celebrity investors, with musician Darius Rucker the only one to be revealed so far, according to team co-owner Jimmie Johnson.
By: Adam Stern
The PFL is in the market looking for a new media rights partner, and a return to ESPN is looking unlikely enough that the head of the property is expressing frustration at a lack of promotion from the network. Having positioned itself for years as the “co-leader” in MMA under prior leadership, the PFL has been taking a more humble approach in public remarks in recent months under a new regime. But it still has big aspirations to take market share away from category front runner UFC. The PFL has been signed with ESPN since 2019 but its deal expires after this year. In January, the league announced that founder Donn Davis
By: Adam Stern
UFC has brought in some new sponsors through next week’s Freedom 250 card at the White House, with one being announced today in digital financial services company Exodus.
By: Adam Stern
Mastercard views traditional advertising as being less effective these days, so it became title sponsor of the McLaren F1 Team to unlock new ways to reach consumers, according to company exec Rustom Dastoor.
