Alex Barreira is a Beat Reporter - Hospitality at SF Business Times. He covers a range of topics including hotels, restaurants, retail, tourism, and the arts, with a strong focus on business and economics related to the hospitality and leisure sectors. His work has been featured in notable publications such as Yahoo Finance, NBC Boston, and the San Francisco Business Journal.
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San Francisco, United States (Local)
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Alex Barreira's coverage predominantly revolves around local business developments, restaurant openings/closures, and real estate transactions in the San Francisco Bay Area. Given this focus, he is likely to be receptive to pitches related to new business ventures, changes in leadership within companies (such as CEO appointments), commercial real estate trends or major property transactions.
As a journalist with a specific geographic focus on the United States, California, and San Francisco area, he would most likely appreciate pitches that are relevant to these locations. Additionally, given his emphasis on private sector announcements and press releases, public relations professionals representing businesses opening or closing in the area may find success reaching out for potential coverage.
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By: Alex Barreira
A dozen Bay Area restaurants are in the running for their first Michelin Stars this summer.
By: Alex Barreira
A potential existential threat to Starbucks has landed in San Francisco.
By: Alex Barreira
Aniella Valtierra becomes executive director of La Cocina, the San Francisco food incubator that has supported 99 active businesses generating over $20 million in annual revenue.
By: Alex Barreira
Following her love letter to Oakland in Lucy Blue, Chef Michele McQueen is working with Matt Sturm on a new downtown pub.
By: Alex Barreira
A global jewelry brand is doubling down on San Francisco, one of its top U.S. markets.
By: Alex Barreira
San Francisco is the first of at least three new markets Huckberry expects to enter before mid-2027.
By: Alex Barreira
Sana'a Cafe doesn't want to be Starbucks — but it's leasing up new stores at a furious pace.
By: Alex Barreira
Top-of-the-line athleisure wear, international candy and CDMX-inspired street food are coming soon to San Ramon.
By: Alex Barreira
Fisherman's Wharf is trying to stay true to its past while embracing a future that looks very different than the old clam chowder bowl.
By: Alex Barreira
Gwyneth Paltrow's health-focused restaurant brand is opening a new location in downtown San Francisco that will offer something different from its existing Bay Area outposts.
