By: Alex
At SAP Sapphire 2026 in Orlando, SAP, CEO, Christian Klein explained his now famous "three-eared unicorn" line to make a simple point: 80% accuracy might pass for a clever...


Alex Zaharov-Reutt is a Technology Editor at iTWire. As one of Australia’s leading technology journalists, he covers a wide range of topics including telecommunications, consumer tech, energy, and mobility, often discussing their impact on culture and society. He has been featured in Macdailynews and iTWire, showcasing his expertise across various media platforms.
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Alex's coverage predominantly focuses on tech and business, often incorporating expert commentary and exclusive content. He seems particularly interested in new product launches, industry events, and interviews with industry experts.
Given the emphasis on expert commentary, Alex is likely to be responsive to pitches from professionals who can provide valuable insights into the latest developments in the tech or business sectors. This may include technology trends, market analysis, or perspectives on strategic business initiatives.
With a significant portion of press release coverage noted in his articles, it suggests that he might also entertain relevant news releases pertaining to tech innovations or business advancements.
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