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Alexandra Pastore
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Alexandra Pastore

Deputy Editor Of Strategic Content Development

AS SEEN ON
DIARY directory

Preston's Summary

Alexandra Pastore is the Deputy Editor of Strategic Content Development at WWD. With nearly four years of experience at WWD, she covers a range of topics including retail, fashion, beauty, and consumer behavior, while also producing breaking news and market analysis stories. Alexandra's work has been featured in notable outlets such as Yahoo Finance, Footwear News, and WWD.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 50 %
Promotional Deal: 14 %
Press Release: 14 %
Private Sector Announcements: 7 %
Exclusive: 7 %

Themes Covered:

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Most Recent Topics:

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Pitching Insights

Alexandra's articles primarily cover topics related to fashion, wellness, technology, consumer behavior, and retail. Her coverage often includes data citations and press releases from the private sector. This indicates that she may be interested in receiving pitches related to new product launches or trends backed by credible data.

Given her focus on beauty & fashion as well as technology and consumer behavior, she might be receptive to pitches offering insights into emerging tech innovations within the beauty industry or how consumer behaviors are influencing changes in retail and wellness sectors. Furthermore, Alexandra may appreciate access to exclusive data or behind-the-scenes information about products or brands for potential feature stories.

While Alexandra does not have a specific geographic focus mentioned, consider aligning your pitches with global trends or showcasing case studies that have international relevance considering the broad scope of her coverage.

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