In a country where one dominant player in the online used car marketplace has become the default for car listings, one legacy brand is shaking up the status quo. Auto Trader has staged a remarkable comeback. With the support of Japanese automotive group Optimus and the creative expertise of Auckland agency 4AM, Auto Trader has rebranded itself as a dynamic, user-driven platform and one that’s winning market share in a notoriously tough category.
Albania (National)












