Despite soaring air cargo rates driven by geopolitical tensions, direct-to-consumer sales coordinated via WhatsApp groups have seen unprecedented success
Alka Jain is a Deputy News Editor at The Free Press Journal. She is a business journalist specializing in India’s start-up ecosystem, with a keen focus on venture capital, valuations, and scaling challenges, while also covering eCommerce, consumer internet, and emerging technologies. Alka's work has been featured in prominent publications such as The Hindu, LiveMint, and Outlook Business.













