Allyson Payer is a journalist and writer for Who What Wear, Newswav, and Marie Claire. With a focus on fashion and trends, Allyson's articles cover everything from celebrity style to shopping guides and emerging fashion trends. Her work has also been featured in Who What Wear UK, showcasing her expertise in the fashion industry.
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Allyson Payer's articles mainly focus on fashion, beauty, and celebrity style. Her coverage heavily features promotional deals, seasonal content, reviews, and gift guides. To effectively reach out to her for potential collaboration or pitching ideas, consider providing insights into upcoming fashion trends or new products that align with her focus on wardrobe essentials and winter trends.
Since Allyson frequently promotes specific products through gift guides and seasonal content, offering exclusive access to new collections or limited-time promotions could capture her interest.
Given the emphasis on online shopping in her coverage attributes, pitches related to e-commerce platforms or digital marketing strategies tailored for fashion brands may be well received by Allyson.
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By: Allyson Payer
Take a cue and accessorize your bag like Zendaya just did. Click through to find out how.
By: Allyson Payer
Join our senior fashion editor in shopping the best vacation clothes Reformation has to offer.
By: Allyson Payer
When we last saw Gigi Hadid, it was on the Met Gala red carpet , wearing Thom Browne (one of the best looks of the night, in my opinion). The next
Katie Holmes added the chic top trend that's impossible to ignore to her wardrobe. Shop it for yourself here.
Since no one can get enough of Katie Holmes and her accessible cool-girl style, we're back again with another story focusing on one of her recent looks.
By: Allyson Payer
Didn't realize low-rise jeans could look so elegant? Check these outfits out and you might change your mind.
By: Allyson Payer
Jennifer Lawrence's casual outfit is a great use of the basics in your closet. Shop the look here.
One of the prettiest trends of the season is full skirts , and I predict its popularity will only grow as summer draws nearer and people ditch the jeans and trousers.
By: Allyson Payer
Emily Ratajkowski is one of those celebrities who has their finger on the pulse of what the coolest sneakers are at any given moment.
By: Allyson Payer
Click to shop the seven accessory trends that'll make your summer dresses even chicer.
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