By: Amala Reddie
To bridge the gap between potential and execution, the CI industry should change how AI tools are built, configured, communicated and sold.


Amala Reddie is the Executive Editor at Commercial Integrator. She focuses on education, education technology, business, and economics, with a particular interest in event management software, educational apps, and learning management systems. Amala's work has been featured in Security Sales & Integration, Commercial Integrator, and NewsBreak.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston


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Amala Reddie's coverage predominantly revolves around press releases and private sector announcements in the technology space, particularly focusing on software & SaaS. Given her emphasis on industry updates and new product launches, she is likely to be responsive to outreach from companies unveiling innovative software solutions or technological advancements that cater to the themes covered.
Considering her interest in career advice, it may also be beneficial to pitch content related to professional development within the technology and software sectors. Furthermore, given her focus on digital signage, audio distribution, and professional displays among other topics covered, pitches involving cutting-edge technologies within these areas could capture her attention.
As Amala does not have a specific geographic focus mentioned but covers industry-specific news across different locations without specifying any particular region of interest.
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