By: Amit Bapna
At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground.


Amit Bapna is a Contributing Writer at The Drum. He writes about marketing trends and branding, with a focus on hotel chains and luxury accommodations, while also observing the impacts of federal legislation in the industry. Amit's insights and expertise have been featured in The Drum, where he shares his observations on the evolving landscape of marketing in India and the APAC region.
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Amit Bapna's articles primarily focus on advertising, marketing, and brands in India. His coverage often includes press releases and cites data to support his reporting.
Given Amit's emphasis on sales & marketing as well as sports, he may be interested in pitches related to innovative advertising campaigns or marketing strategies within the Indian market. Pitches involving exclusive data or insights into consumer behavior and trends in India could also resonate with him.
Pitches should cater specifically to the Indian context and highlight how a particular campaign, brand, or marketing strategy is impacting the local market or industry. Offering access to unique data or expert analysis related to sales & marketing trends in India could enhance the appeal of your pitch.
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