Amy Houston

The sex toy brand always finds creative ways around restrictions and its out-of-the-box thinking earns it today’s top spot.

Other athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their personal goals.

The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to create a buzz for younger audiences. It’s a fun and fresh move, landing it our top spot today.

It has been a quarter of a century at the design studio she loves, working on some of the world’s most loved and well-known brands. Here’s the story so far.

The fun spot plays hilariously on Hilton’s infamous “That’s hot!” saying and with some strong comedic storytelling and great writing the new ad has landed The Drum's Ad of the Day accolade.

This ad is so familiar because it shows life’s ups and downs without any sugarcoating. As we travel through the life of a woman, there are many moments we can relate to, landing it our top spot today.

What’s great about this spot is that it puts real consumer behavior at the heart of the ad. It’s something many can relate to, but not everyone might admit to, landing it our top pick.

In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand steeped in optimism.

Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends.

The fast-paced spot has given inflight safety films a Hollywood makeover, taking them from boring to dynamic and landing it our favorite ad today.