These platforms move idle cash into liquid funds to beat traditional savings account rates and offer brand perks, but come with hidden costs, taxes, and exit loads.
Ananya Grover is a Senior Correspondent at BQ Prime. She specializes in finance, personal finance, and the banking sector, covering a range of topics including credit health, debt management, retirement planning, and investment strategies. Ananya's insights and expertise have been featured in prominent publications such as NDTV Profit, Financial Express, World Wealth Journal, MSN, LiveMint, and Hindustan Times Syndication.











