By: Anders Melin, Jonathan Randles, Eliza Ronalds-Hannon
Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.


Anders Melin is a Wealth Reporter at Bloomberg News. He specializes in finance and investment topics, including alternative investments, asset management, and wealth management, with a focus on regional interests in Southeast Asia. His work has been featured in prominent publications such as Yahoo Finance, The Washington Post, and The Australian Financial Review.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston


Not enough data
This information evolves through artificial intelligence and human feedback. Improve this profile .