Annie Blay

We used to be a sparkly people. Before a big night out or even just dinner with friends, lids twinkled, cheekbones caught the light from every angle, and lip gloss doubled as a mirror.

At Allure, we talk about foundation a lot. We chat about what we love, what's been reformulated , and what our favorite makeup artists are using on their celebrity clients.

From rippling waves to ridged seashells, you'll be tempted to touch these nail designs.

The brand’s new washday duo claims to define curls and reduce frizz—so we put it to the test.

The once "cheugy" nail color is back with a modern twist.

Marigold, sky blue, and cloud white pair beautifully with the scenes of the season.

Have you ever gotten lost in a watercolor painting? Following its fluid washes of pigment and tracing each brushstroke as it melts into the next brings art lovers—including us at Allure —a sense of peace.

One TikTok creator's viral comments about wigs and weaves are prompting Black women to take a deeper look into their styling choices.

We’re swapping out the blended tie-dye designs of 2023 for delicate blooms and intricate butterfly spots.

We’re swapping out the blended tie-dye designs of 2023 for delicate blooms and intricate butterfly spots.