By: Annie Blay
We’re swapping out the blended tie-dye designs of 2023 for delicate blooms and intricate butterfly spots.


Annie Blay is the Associate Beauty Editor at Allure. She specializes in beauty and fashion, with a focus on the beauty industry, hair care, and wellness topics, contributing to prominent outlets such as Elle, Bustle, and Glamour. Annie's work has been featured in Elite Daily, POPSUGAR, Vogue Arabia, and many others, showcasing her expertise and passion for the beauty landscape.
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United States (National)


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Annie Blay predominantly covers beauty and fashion, including promotional deals, reviews, seasonal trends, events coverage, how-to guides. She is likely to be responsive to pitches related to new products launches or collaborations within the beauty industry. Consider offering expert insights into emerging beauty trends or providing exclusive access to upcoming product releases.
Given her focus on event coverage and seasonal themes in the beauty and fashion space, Annie may also appreciate pitches that tie into major cultural events influencing style choices like fashion weeks or award shows.
As a journalist without specified geographic focus but with interest in global celebrity culture and international fashion trends, consider pitching stories relating to global beauty influences or emerging styles from around the world.
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