Following a 50/50 revenue split in 2025, Nollywood has surged ahead in the first half of 2026, driven by strong audience connection to homegrown storytelling and a sustained decline in Hollywood ticket sales.
Anthony Udugba is an Author at BusinessDay. He covers a diverse range of themes including Arts and Entertainment, Film and Cinema, Business and Economics, and Culture and Society, with a particular focus on the film industry, music business, and pop culture. His insights and analyses have been featured in notable publications, including BusinessDay.














