Antoinette Siu

Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them.

As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.

Agencies don't expect major creators in upfront deals this year, but they remain optimistic about emerging creator spaces and partnerships.

When everyone, even more traditional agencies, are after brand dollars, what separates the best influencer marketing agencies from the rest?

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.

Creators are pivoting their businesses and renegotiating contracts as brands freeze or cut budgets amid tariffs.

The creator economy is growing rapidly, but the technology infrastructure has yet to catch up.