Anushree Bhattacharyya

As Google began deprecating third-party cookies starting January 4, this has led to a series of questions around how publishers will navigate through the new structure.

Simple0.ai is testing with about 15 companies and plans to add more

The digital advertising industry is estimated to reach Rs 62,045 crore growing at a compounded rate of 23.49% by 2025, as per Denstu Digital Advertising report

“Everything you can imagine is real,” Pablo Picasso once said. Imagination seems to be the starting point of everything that has ever been discovered or created.

According to industry estimates with 72 matches being held this year, this leads to a potential revenue worth Rs 360 crore

According to industry estimates the total ad spending during this year's General Election is expected to be about Rs 4,000 crore

Sanjeev Kumar Bijli, executive director, PVR Inox Limited, talks about the Hollywood lineup, its plans for South India and PVR passport, among others

India's smartphone shipments remained flat in 2023 at 152 million units, according to the latest research from Counterpoint's Monthly India Smartphone Tracker

ROC filings from Tofler stated that the company increased its marketing and advertising expenditure by 16.3% from FY22 to FY23

Using AI-led tools and social commerce, Myntra transformed itself into a destination for fashion, beauty, and grooming needs