Ariel Reed is a Reporter at KFDX/KJTL. She specializes in covering team and individual sports, with a particular focus on sports tournaments, showcasing her passion for athletics as a former basketball player and a Wilkes University women's basketball alum. Ariel's work has been featured in WFLA NEWS and KFDX-TV in Wichita Falls, TX.


Preston's Summary
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Geo Focus
Wichita Falls, United States (Local)
Coverage Attributes:
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Pitching Insights
Ariel's coverage primarily focuses on local news, community events, business, law enforcement, and education in the United States with a specific focus on Texas and Wichita Falls. Given this local focus, outreach to Ariel should highlight stories relevant to these areas.
She regularly covers announcements (30%) and event coverage (22%), indicating an interest in new developments and ongoing activities within the community. Pitches related to new businesses opening, community events or initiatives by local organizations may be well received.
The themes she often covers include family & relationships (34%), house & home (21%), and government & politics (17%). Consider tailoring pitches that tie into these themes when reaching out for potential coverage opportunities.
It’s also important to note that her geographic focus is largely centered around Texas and Wichita Falls. Therefore, any pitches should be directly relevant to this region or have a significant impact on the local community there.
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