Arushi Rawat

With India emerging as one of its fastest-growing markets, Formula 1 is increasingly relying on brands and cultural collaborations to bring the sport closer to fans.

Formula 1 India: Discover how Formula 1 is leveraging partnerships and digital engagement to connect with millions of fans in India without hosting races, highlighting the significance of cultural relevance and consumer insights.

Launching the Sierra EV, Tata Motors said India's structurally driven EV transition will lift electric passenger vehicle penetration to 9-10% by the end of FY27, paving the way for a million-unit annual market by FY31.

Lamborghini has unveiled the 812 hp Urus SE Performante, positioning the plug-in hybrid Super SUV as a showcase of its performance-led electrification strategy while reiterating that it is not rushing into fully electric vehicles.

The Tata Sierra EV marks the return of one of India's most iconic nameplates, but this time with an all-electric powertrain and a premium positioning.

JSW MG's Anil Yadav says EV architectures and connected technologies will bring vehicle design and digital experiences together into a seamless ecosystem.

Krishna Kumar G says India's aspirational buyers are accelerating the adoption of connected, AI-driven and software-defined vehicle technologies.

While speaking to ETAuto, Krishna Kumar, Managing Director Harman India & SVP, India Business & Automotive R&D Country Lead, reveals how AI, software-defined vehicles and connected technologies are transforming the automotive cockpit. He talks about Harman's work on connected cars, satellite connectivity, driver monitoring and personalised in-cabin experiences, while highlighting India's growing role in developing global automotive technologies. Kumar also shares why he believes India could become a leading global hub for automotive innovation in the next three to five years.

The Tata Sierra EV marks the return of one of India's most iconic nameplates, but this time with an all-electric powertrain and a premium positioning. Here's what we find out when we take it for a spin in Jaipur to check whether Tata's flagship EV has what it takes to take on rivals such as the Mahindra BE 6 andthe Hyundai Creta Electric.

As truck technology advances and driver shortages intensify, Mahindra's Pratap Bose argues that design can play a bigger role in driver comfort, repairability, uptime and the overall commercial vehicle experience.