Virat Kohli is the most followed Indian on Instagram. But is the abundance of branded content killing his engagement on the platform?
Aryan Khanna is an Analyst at exchange4media. He is an aficionado of various media and popular culture, with a particular enthusiasm for comics, film, and music, exploring the intersections of these themes in his work. Aryan has been featured in notable publications including The Brookings Institution, Sportskeeda, and IMPACT Weekly Magazine.




