Audrey Ryan

A special Pulse Pod episode is here, and it’s one you won’t want to miss! Brent Buchanan dives into his upcoming book America’s Emotional Divide: Navigating the Powerful Decision-Making Forces Impacting Politics, Policies & Personal Choices. This conversation explores why authenticity and truth are what people crave, why sometimes culture often outweighs the economy in shaping decisions, and how emotions—especially anger and anxiety—drive voting behavior. Brent also touches on the “Trump effect,” the role of social media and podcasts in reshaping political influence, and why these tools were so effective in past elections. Most importantly, he shares how the strategies in his book can help create positive change.

Cygnal Pollsters Brent Buchanan and Alex Tarascio break down Cygnal’s November NVT poll, highlighting how GOP strengths on law, order, and border security stand out with voters. They discuss why the “socialist” label isn’t gaining traction, and how Republicans can win back economic voters by focusing on affordability and tax relief or risk losses in 2026. The episode covers immigration, tax burdens, and voter mistrust of AI—ending with a look at how the GOP can reset the narrative and build momentum heading into the midterms.

"One morning over coffee at the kitchen table, my father started sharing stories from his more illicit past."

"One morning over coffee at the kitchen table, my father started sharing stories from his more illicit past."