Austin Karp

The World Surf League is adding stops in Abu Dhabi for the first time in 2025, taking its Championship Tour and Longboard Tour to Surf Abu Dhabi, an artificial wave pool set to open in October. The venue, located on Hudayriyat Island, is owned and operated by Modon Holding and features tech from the Kelly Slater Wave Co., which designed another stop used in previous WSL seasons -- the WSL Surf Ranch in Lemoore, Calif. -- which reportedly cost $30M to build around a decade ago. The WSL Surf Ranch

The return of Players' Weekend drew plenty of engagement across MLB's social media platforms, reports SBJ's Mike Mazzeo.

The Little League World Series on Sunday afternoon had its most-watched World Championship since 2015. ABC drew 3.54 million viewers for Lake Mary (Fla.) defeating Taoyuan (Taiwan) in extra innings -- the best since Tokyo (Japan) beat Lewisberry (Penn.) (4.55 million on ABC). On Saturday afternoon, Lake Mary's win over Boerne (Texas) in the U.S. Championship drew 3.02 million, the best figure for that U.S. title game since 2015.

Powerade will ink NIL deals with five college football players this season -- Georgia QB Carson Beck, LSU QB Garrett Nussmeier, USC WR Zachariah Branch, Iowa RB Kaleb Johnson and Florida State DE Patrick Payton.

Gatorade has three new NFL players as endorsers this season -- Ravens QB Lamar Jackson, Vikings WR Justin Jefferson and Rams WR Puka Nacua -- as well as its first flag football player in Mexican national team QB Diana Flores.

ESPN’s Mike Greenberg will look to balance regular weekday morning hosting duties on 'Get Up' with a pair of new gigs: host of 'Sunday NFL Countdown' and host of the weekly podcast 'First Draft' alongside Mel Kiper Jr. and Field Yates.

NBC Sports came out of the gate strong with its NFL Week 1 audience numbers, including the most-watched NFL Kickoff game on record.

Buoyed by a record start for the NFL Kickoff game , NBC finished its Week 1 slate with its best two-game audience since 2015 (the second straight

The NFL season is underway with 42 brand deals at the league level -- several more than were on the roster at the start of the 2023 season, notes SBJ's Austin Karp.

Prime Video drew 14.96 million viewers for the Bills’ rout of the Dolphins to begin the 2024 “Thursday Night Football” slate, down just 1% from 15.06 million for the Vikings-Eagles “TNF” opener in 2023.