Avidan Grossman is a Senior Commerce Editor at GQ Magazine. He specializes in menswear, beauty, and grooming, drawing on his background in Fiber Science and Apparel Design to navigate the fashion industry and luxury goods. Avidan's insights have been featured in GQ Australia, GQ Magazine, Yahoo News, and British GQ.
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Avidan Grossman's coverage is heavily focused on men’s fashion, style, and beauty. His articles often include promotional deals, event coverage, reviews, and how-to guides related to fashion and entertainment news. Avidan would likely be interested in pitches that offer exclusive insights into emerging trends in men's fashion or insider perspectives on the latest styles.
Given his focus on promoting specific products and covering events within the world of fashion and entertainment news, he may respond well to pitches featuring new clothing lines or collaborations with celebrities as well as interviews with industry insiders.
With a national focus on the United Kingdom, relevant context should consider this geographic scope when pitching stories about brands or events tied specifically to that region.
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By: Daniel Riley, Adam Cheung, Avidan Grossman, Esther Zuckerman, Jeremy Freed, Gregory Harris, Yang-Yi Goh, Gerald Ortiz, Mahalia Chang
At the Toronto International Film Festival, the Oscar winner debuted Studio Nicholson’s first-ever custom suit—and he based the design on his personal favorite pants.
By: Gerald Ortiz, Avidan Grossman, Reed Nelson, Tyler Chin, Oren Hartov, Jeremy Freed
For $150, you can wrap your wrist in the same decadent leather that makes Todd Snyder's trucker a perennial hit.
By: Will Welch
GQ's Global Editorial Director Will Welch explains why we're taking a deep dive into the state of the American male in 2025 for our special October issue.
“You have to essentially throw out everything you know about how to get dressed,” says LA menswear designer Spencer Phipps, who piles on hoodies, thermals, and flannels with auteur-like flair.
By: Adam Cheung, Michele Ross, Tom Ward, Avidan Grossman
Barilla proves that connection and competition can coexist.
By: Avidan Grossman
The jeans you think of when you think of jeans are more than half off.
Serious between-seasons style at any age, as worn by two of New York's coolest mentor-protégé duos.
What grooms and guests should know.
By: Avidan Grossman Bowen Fernie
The hottest months get jammed up with whirlwind getaways—a work trip here, a wedding there—that require packing with a little extra finesse. That's why we enlisted globetrotting pop-star whisperer Terrence O'Connor to teach you how to maximize your carry-on space in style.
What started as a once-niche mark of the blogosphere might now be the defining style tic of the year.
