Ready for some wordplay? Sharpen your skills with Slate’s puzzle for Dec. 18, 2025.
Ben Zimmer is a columnist at various prominent outlets, including WIRED and The Wall Street Journal. He specializes in linguistics and lexicography, with a keen focus on marketing and advertising themes, particularly in the realms of advertisements, advertising campaigns, and advertising technology. His insights and expertise have also been featured in Slate Magazine, LiveMint, and Yahoo Finance, among others.









