This momentum is not a temporary surge, but rather a clear reflection of a structural shift in investment product creation and adoption. ETF launches continue to accelerate, driven by investor demand for transparency, tax efficiency, low fees, and precise exposures. Both established asset management firms and new industry entrants are embracing ETFs across broad beta, thematic, active, and alternative strategies.
Bill Hortz is an independent business innovation writer, consultant, and Founder/Dean of the Institute for Innovation Development. With over 30 years of experience in the financial services industry, he specializes in areas such as asset management, wealth management, investment strategies, and data governance, advocating for strategic thinking and innovation to navigate an ever-changing business landscape. Bill's insights have been featured in Nasdaq, Advisorpedia, and Financial Advisor Magazine.














