Bill Hortz

This perspective argues that the real damage to investment performance is not coming from traditional risk measures such as volatility or beta. It comes from belief - from the stories and biases we are buying into. Humans regularly impound assumptions, along with vague and ambiguous information, into stock prices. This leads to prices that make no sense when you look under the hood. It demonstrates how emotion and narrative can drive prices far from reality and this presents risks that investors are not compensated for.

Maximizing after-tax returns by combining superior stock selection with rigorous and active tax management, once only available to UHNW investors, has become an integrated investment option with growing accessibility to the mass investment market.

This momentum is not a temporary surge, but rather a clear reflection of a structural shift in investment product creation and adoption. ETF launches continue to accelerate, driven by investor demand for transparency, tax efficiency, low fees, and precise exposures. Both established asset management firms and new industry entrants are embracing ETFs across broad beta, thematic, active, and alternative strategies.

The 2026 Summit agenda reflected more than a roster of timely topics - it captured a broader strategic reality facing the industry: asset management firms are no longer preparing for gradual change, but for simultaneous transformation across product innovation, distribution, operations, regulation, and technology, and the confluence between registered and private funds.

It can be argued that professional investors need and deserve better market intelligence.

. At the center of that debate is a provocative argument: much of modern investing, especially in individual stocks, has always been a form of gambling.

The global energy markets are under increasing strain due to the heightened risks from geopolitical actions, supply disruptions, and price volatility.

I have spent a lot of time talking to financial advisors about organic growth. And there is a pattern that comes up almost every time.

. Dan brings 30 years of experience in marketing and sales for asset managers, including ETF sponsors, and built Sondhelm Partners over the past 10 years; helping boutique managers and RIAs get noticed, earn distribution, and gather assets. His firm was shortlisted for PR Campaign of the Year in the 2026 “With Intelligence Mutual Fund and ETF Awards” and as Best PR and Communications Firm in the 2024 “ETF Express US Awards”. We asked Dan to share his perspectives and experiences in helping firms launch their ETFs and knowing what strategic decisions they have to make.

To better understand the role of cloud and its interplay with other technologies like AI, we reached out to