Bill King is a Senior Writer at Sports Business Journal, with a focus on the emerging story of sports betting in the United States. He is known for his insightful and engaging articles that cover a wide range of sports-related topics. With his extensive experience and passion for sports, Bill provides readers with unique perspectives and analysis on the latest trends and developments in the industry.
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Bill King's coverage indicates a strong focus on sports, particularly in the context of sports betting and business. Pitches should align with his interest in these topics, such as stories related to developments in the sports betting industry or insights from key figures within this sector.
Considering Bill’s occasional features on family and relationships, pitches that touch upon heartwarming or relatable family stories may also resonate with him. However, given the majority focus on Sports Betting and Sports Business, it is recommended to tailor your pitches towards these themes for better engagement.
This information evolves through artificial intelligence and human feedback. Improve this profile .
t is now officially swimming season in the South, although it doesn’t seem like it to me.
Have you ever had the privilege of drinking water from a dipper? The water dipper is another one of those things that has all but disappeared, but when I was
The WNBA has added DraftKings as an official sportsbook sponsor, joining FanDuel in a category split that mirrors the NBA’s.
By: Bill King
This week brought the full, merciful, inevitable overhaul of what was the most convoluted regulatory structures in U.S. sports betting -- a model
By: Bill King
With reports in from gambling regulators in 21 of the 33 trackable legalized jurisdictions, June is shaping up as expected, down 17% compared to
By: Bill King
SBJ Betting: Steve Bornstein sees Genius as more than sportsbook data
Bornstein hit on a number of topics, including: On the place of game and event telecasts tailored to a sports betting audience, commonly known as BetCasts “Multicasting is really interesting.
For Kirby Smart, it should have been one of those weeks that coaches love.
By: Bill King
DraftKings will sell sports betting TV and radio network VSiN back to founders Brian Musburger and Bill Adee, exiting a business that it purchased for $70 million in 2021.
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