Bill King is a Senior Writer at Sports Business Journal. He focuses on the intersection of sports, business, and travel, particularly the emerging landscape of US sports betting, while also exploring themes in finance and consumer travel. Bill's work has been featured in a variety of publications, including The National Interest, Billboard, and the Atlanta Journal-Constitution.
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Bill King's coverage indicates a strong focus on sports, particularly in the context of sports betting and business. Pitches should align with his interest in these topics, such as stories related to developments in the sports betting industry or insights from key figures within this sector.
Considering Bill’s occasional features on family and relationships, pitches that touch upon heartwarming or relatable family stories may also resonate with him. However, given the majority focus on Sports Betting and Sports Business, it is recommended to tailor your pitches towards these themes for better engagement.
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By: Bill King
In Charlotte Thursday night for the public unveiling of upgrades to a $1.3B stadium renovation planned by the Carolina Panthers, NFL Commissioner Roger Goodell deftly dodged owner David Tepper 's suggestion that the city be considered for a Super Bowl, but offered an appealing alternative: The NFL Draft.
Marketers at predictions operator Kalshi were confident they could gain sufficient exposure for their product by cobbling together endorsement deals with a handful of retired superstars. But they always suspected it would be about more than soccer. A look at why Kalhi won the World Cup.
In a small Georgia antique shop, two Old Spice bottles send a son back to the 1960s and tender memories of his late father.
The World Cup has sportsbooks on pace to reverse six consecutive months of year-on-year decline, with June handle tracking 26% higher than last June in the 24 states that have reported results for that month.
By: Bill King
You wouldn't think a $15 offer would drive prediction app trials in an age of $100, $200 and even $365 sportsbook signup promos.
Also: World Cup and Knicks boost June handle and a look at some of the bigger betting stories of the past two weeks.
By: Bill King
The NFL has submitted public comment with the CFTC calling for tighter restrictions on sports prediction markets than the regulatory agency laid out as part of an initial rule-making proposal it made public in June.
I learned to drive shortly after I learned to ride a bicycle. Since I didn’t need a license to ride a bicycle, I figured I didn’t have to have one
Bill King, temporarily grounded by eye surgery, reflects on learning to drive young, the freedom a car provides, and why offering someone a ride can mean more than you think.
The games we played when I was growing up were quite different from those children play these days. For one thing, we usually played actual physical games rather than computerized
