According to an analysis from Antenna, the churn rates among SVOD subscribers with 4+ years are 5 ... [+] times lower than first year subscribers (Photo by Chesnot/Getty Images)
Brad Adgate is a Media Insights Consultant and Forbes Contributor. With a focus on media trends and advertising, Brad provides analysis and commentary on the latest developments in the industry. He has extensive experience in media research and has worked with various media companies throughout his career.