By: Brandon Morse
A cinematic universe can be a massive money maker, but it has to be handled with the utmost care, because any trip-ups don't just affect a singular movie or show — they cause the entire franchise to stumble. This means every script needs to be coherent, every casting needs to be on point, and all of it needs to come together to form one epic story, and when I say "epic," I mean the story of a long journey.















