With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Brian Baskin is the Executive Editor at The Business of Fashion (BoF). He oversees the publication's beauty, retail, direct-to-consumer, technology, marketing, and workplace verticals, with a focus on the fashion industry and luxury goods. Brian is a veteran financial journalist, previously with The Wall Street Journal, and has been featured in The Business of Fashion and Security Magazine.













