With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Brian Baskin is the Executive Editor at The Business of Fashion (BoF). He oversees the publication's coverage of beauty, retail, technology, marketing, and workplace themes, while also drawing on his extensive experience in financial journalism from his time at The Wall Street Journal, where he reported on the global energy market and logistics. Brian's insights into the fashion industry and sustainability have been featured in The Business of Fashion and Security Magazine.















