Generative AI has become unavoidable for business applications suppliers. C-level executives offer insights here, while the fundamentals of user enterprise software strategy remain visible beneath the AI froth
Brian McKenna is a Business IT journalist and the Business Applications Editor for Computer Weekly. With a focus on technology and its impact on businesses, Brian covers topics such as AI, email marketing, information management, and tech trends. His work has appeared in various publications, including MarTech, and he shares his insights and views on the ever-evolving world of business technology.