By: Brian Straight
Supply chains have more data, more tools, and more AI than ever—so why are results still lagging? The answer lies in the execution gap between insight and action.


Brian Straight is the Editor in Chief at Supply Chain Management Review. He covers a range of topics including logistics, procurement, technology, and management issues within the supply chain, with a focus on themes such as manufacturing, retail, and e-commerce. Brian's insights and commentary are featured in FreightWaves, Modern Material Handling Inc, Logistics News Magazine, and RBI's Supply Chain Group.
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Not enough data
Brian's coverage heavily focuses on the supply chain, logistics, and procurement sectors with a significant emphasis on data-driven insights. To effectively engage Brian, consider providing pitches that offer in-depth analysis of industry trends supported by relevant data.
Given his focus on transportation & logistics and business & industry themes, he may be interested in new technological advancements or innovative approaches within these sectors. Stories related to sustainability practices and their impact on supply chains could also capture his attention.
As Brian does not have a specific geographic focus mentioned but covers global topics such as geopolitics, it would be beneficial to provide insights into how international events or policies affect the supply chain landscape worldwide.
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