Brianna Mcilraith



Preston's Summary

Brianna Mcilraith is a journalist focused on local news in New Zealand. She writes for Stuff and her work has also appeared in Sun Media Limited. Brianna covers a range of topics including business closures, financial issues, employment standards, and consumer news.

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Geo Focus

None, New Zealand (Local)

Coverage Attributes:

Cites Data: 32 %
Government Announcement: 20 %
Expert Commentary: 9 %
Press Release: 9 %
Legal Policy Regulation: 6 %

Themes Covered:

Most Recent Topics:

  • Business
  • Liquidation
  • Retail
  • Employment
  • Administration

Pitching Insights

Brianna's coverage is largely focused on local business and industry developments in New Zealand, with an emphasis on retail, employment, administration, liquidation, and personal finance. Given her focus on citing data and government announcements, she would likely be receptive to pitches that provide insights or expert commentary backed by relevant statistics or official statements.

Her coverage also suggests a potential interest in stories related to human resources & employment practices and their impact on businesses. Pitches could include topics such as successful strategies for managing financial challenges during the holiday season or analyses of market pressures affecting local businesses.

Given her focus on local developments in New Zealand, Brianna may particularly appreciate pitches about companies or events within the country's borders.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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