Physicians are facing escalating labor costs, adding to the strain of reimbursement cuts. An MGMA analysis shows pay for roles like receptionists, LPNs, and medical assistants has jumped 15-30% over five years. This surge is fueled by medical groups utilizing more allied health professionals to address care gaps amid a projected physician shortage of up to 86,000 by 2036. Despite slowing wage growth, recruiting and retaining staff remains challenging, intensifying pressure on healthcare teams. Practices are now adopting comprehensive strategies, blending competitive compensation with automation and workflow enhancements. Leaders are also re-evaluating workload and role design to ensure long-term workforce sustainability, moving beyond just salary increases.
Bruce Japsen is a Senior Contributor at Forbes and an Adjunct Professor at the University of Iowa's School of Journalism. With over three decades of experience, he focuses on healthcare business and policy, covering significant trends and reforms in the industry, including consumer health, public health, and healthcare technology. His insights have been featured in NewsBreak, WUWM 89.7 FM - Milwaukee's NPR, and other notable platforms.














