By: Callum McCarthy
By Callum McCarthy, Editor-at-Large Monday, September 29, 2025 - 11:00 Print This Story
Callum McCarthy is a journalist at SportBusiness. He covers a range of topics including publishing and media, broadcasting, and events and conferences, highlighting the intersection of sports and business. Callum's work has been featured in SportBusiness, Shropshire Star, and SVG Europe.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston


Not enough data
Callum's coverage heavily focuses on sports broadcasting, particularly regarding business deals and industry developments. Given the emphasis on private sector announcements and press releases, he is likely to be most receptive to pitches related to exclusive news about major sports organizations, broadcasting rights deals, or strategic moves within the sports media landscape.
Pitches should focus on providing insider insights into major industry changes in the world of sports broadcasting. Exclusive interviews with key figures involved in significant deals or partnerships would also be valuable for Callum's coverage.
As Callum does not have a specified geographic focus, international stories related to major players in the global sports broadcasting arena would likely capture his attention.
This information evolves through artificial intelligence and human feedback. Improve this profile .