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Callum McCarthy
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Callum McCarthy

Editor, SportBusiness Media

AS SEEN ON
SportBusiness

Preston's Summary

Callum McCarthy is an Editor for SportBusiness Media, specializing in the business side of sports. With a focus on the financial and commercial aspects of the sports industry, Callum covers topics such as sponsorship deals, broadcasting rights, and the economic impact of major sporting events.

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Geo Focus

International

Coverage Attributes:

Beta
Press Release: 36 %
Private Sector Announcements: 27 %
Event Coverage: 9 %
Government Announcement: 9 %
Industry Specific: 5 %

Themes Covered:

Most Recent Topics:

  • Sports Business
  • Broadcasting Rights
  • Sponsorship Deals
  • International Sports Events
  • Sports Media Coverage

Pitching Insights

Callum's coverage heavily focuses on sports broadcasting, particularly regarding business deals and industry developments. Given the emphasis on private sector announcements and press releases, he is likely to be most receptive to pitches related to exclusive news about major sports organizations, broadcasting rights deals, or strategic moves within the sports media landscape.

Pitches should focus on providing insider insights into major industry changes in the world of sports broadcasting. Exclusive interviews with key figures involved in significant deals or partnerships would also be valuable for Callum's coverage.

As Callum does not have a specified geographic focus, international stories related to major players in the global sports broadcasting arena would likely capture his attention.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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