Callum McCarthy is a journalist at SportBusiness. He covers a range of topics primarily focused on sports and sports business, bringing insights and analysis to the industry. Callum's work has been featured in notable publications including SportBusiness, Shropshire Star, and SVG Europe.
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Australia (National)
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Callum's coverage heavily focuses on sports broadcasting, particularly regarding business deals and industry developments. Given the emphasis on private sector announcements and press releases, he is likely to be most receptive to pitches related to exclusive news about major sports organizations, broadcasting rights deals, or strategic moves within the sports media landscape.
Pitches should focus on providing insider insights into major industry changes in the world of sports broadcasting. Exclusive interviews with key figures involved in significant deals or partnerships would also be valuable for Callum's coverage.
As Callum does not have a specified geographic focus, international stories related to major players in the global sports broadcasting arena would likely capture his attention.
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By: Callum McCarthy
By Callum McCarthy, Editor-at-Large Tuesday, December 2, 2025 - 10:12 Print This Story
By: Callum McCarthy
By Callum McCarthy, Editor-at-Large Friday, January 9, 2026 - 10:15 Print This Story
By: Callum Mccarthy
Tilstock, North Shropshire – One of the area’s most anticipated community events is set to return this spring, as the Tilstock Steam Festival takes place on Saturday 25th April 2026 at The Horseshoes Inn, Tilstock (SY13 3NR).
The PGA Tour wants to make standalone sports documentaries great again after years of identikit docudramas. Chasing Sunday is a fantastic start to that campaign.
• • Australia is a sports juggernaut. Dominant cricket teams, unbeatable at rugby league, exceptional Olympians, Mark Viduka.
By: Callum McCarthy
In his latest column, Editor-at-Large Callum McCarthy examines the latest digital trend: ‘doing something with influencers' and finds that association alone is not enough to boost long-term engagement and reach metrics.
• • Rumours of golf's death were greatly exaggerated. That said, it was a bit worrying for a while.
By: Callum McCarthy
FIFA has drawn criticism for its World Cup ticket pricing, but for most viewers the tournament is experienced not through a four-figure seat in a stadium, but through a screen – making the optics of empty seats more than a stick with which to beat the governing body, and part of the television product itself. SVG Europe editor-at-large Callum McCarthy examines FIFA's strategy.
By: Callum McCarthy
FIFA president Gianni Infantino's shoulder-shrugging defence of ticket pricing at this World Cup contained an aside that likely portends his organisation's future broadcast strategy. “If we were selling our TV rights to pay-TV, like everyone else, we would generate four times as much revenue,” Infantino said.
By: Callum McCarthy
After 10 years spent wringing every dollar and cent out of his organisation's intellectual property, FIFA president Gianni Infantino has destroyed his absolute job security in the space of 10 days.
