Callum McCarthy is an Editor for SportBusiness Media, specializing in the business side of sports. With a focus on the financial and commercial aspects of the sports industry, Callum covers topics such as sponsorship deals, broadcasting rights, and the economic impact of major sporting events.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
International
Not enough data
Callum's coverage heavily focuses on sports broadcasting, particularly regarding business deals and industry developments. Given the emphasis on private sector announcements and press releases, he is likely to be most receptive to pitches related to exclusive news about major sports organizations, broadcasting rights deals, or strategic moves within the sports media landscape.
Pitches should focus on providing insider insights into major industry changes in the world of sports broadcasting. Exclusive interviews with key figures involved in significant deals or partnerships would also be valuable for Callum's coverage.
As Callum does not have a specified geographic focus, international stories related to major players in the global sports broadcasting arena would likely capture his attention.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Dutch giants AFC Ajax and telco VodafoneZiggo have renewed their shirt sponsorship deal until at least the end of the 2026-27 season, providing the Eredivisie club with much-needed stability as it…
Experts polled by SportBusiness Media say there is a growing disparity between how buyers and sellers value women's football media rights, resulting in stalemates at negotiating tables and leaving the…
Guillermo Santa Cruz and James Tree, two of IMG’s most senior executives in the Americas, are leaving the agency. Staff in the region are believed to have been informed last week of the departure of…
Toyota’s successful return to rallying in 2017 has transformed the World Rally Championship’s fortunes in Japan, leading to a new event in the country and a significant increase in media rights…
Experts polled by SportBusiness say there is a growing disparity between how buyers and sellers value women's football media rights, resulting in stalemates at negotiating tables and leaving the…
By: Jonathan Rest, Callum Mccarthy
Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World…
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial…
SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years…
By: Callum Mccarthy, Martin Ross, Jonathan Rest
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
The increase was driven by continued bullishness around the growth of sports betting in the US and beyond, but also by aggregators jostling for position in a highly competitive market.
(833) 317-6278 
