Cassandra McShepard is a journalist at TMJ4 News. She focuses on culture and society, exploring themes of entrepreneurship, startups, and the intersection of music business and pop culture. Cassandra's work has also been featured in NewsBreak.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Milwaukee, United States (Local)
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Cassandra's coverage is deeply rooted in local events, businesses, and community happenings within Milwaukee. Her articles often focus on promoting local businesses, covering events, and seasonal activities.
Given her focus on house & home and entertainment news related to the Milwaukee area, she would likely be interested in pitches that highlight unique or noteworthy local businesses, upcoming events or seasonal activities, particularly those with a strong community impact or tie-in.
Promotional deals for locally relevant products or services could also be of interest to Cassandra as they align with her coverage of local businesses. Additionally, stories focusing on food and drink related topics specific to the Milwaukee area may resonate well with her audience.
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Brew Town Trading Co. has grown into one of Wisconsin’s largest and most popular hobby shops, drawing collectors of all ages since opening its Greenfield location in 2018.
In honor of Women's History Month, I set out to spotlight two remarkable women who made waves along Lake Michigan—Johanna Brotch and Georgia Stebbins.
WEST ALLIS — What started as a simple idea has turned into a standout lunch spot with a loyal following.
MILWAUKEE — What better way to celebrate 414 Day—Milwaukee Day—than by highlighting something that started right here in the city?
MILWAUKEE — A vibrant celebration of Asian cultures is coming to Wisconsin in a way the community has never seen before.
By: Cassandra McShepard
SUSSEX — At just 11 years old, Claire Gui is already building an impressive resume as an award-winning vocalist with dreams that stretch from Wisconsin sports arenas to some of the world's biggest stages.
MILWAUKEE — For more than four decades, Saz's has been part of the Summerfest experience, serving festivalgoers, private event guests, and even the artists backstage at Henry Maier Festival Park.
By: Cassandra McShepard
MUKWONAGO — Just two and a half years after launching her business, Emily Koltermann has transformed a simple idea into a growing Wisconsin brand found on the shelves of local supermarkets.
By: Cassandra McShepard
MILWAUKEE — As the United States celebrates the 250th anniversary of its founding, the Haggerty Museum of Art is inviting visitors to see the American Revolution through a different lens.
Women working in some of the region's toughest, traditionally male-dominated industries are finding strength in numbers through Women of Steel.
