Catherine Perloff is a Reporter at Adweek. She covers a range of topics including tech, enterprise tech, marketing and advertising, as well as cybersecurity and information security, with a particular focus on cloud computing, autonomous systems, and advertising technology. Catherine's insights and reporting have been featured in Global Advertising News, The Information, and Adweek.
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Catherine Perloff's articles mainly revolve around programmatic advertising, digital advertising, ad-tech, marketing, and supply chain-related topics. She often utilizes press releases and cites data in her coverage.
To effectively reach out to Catherine with high chances of engagement, consider providing data-driven insights or exclusive industry reports related to programmatic advertising trends or innovations in digital marketing technologies. Additionally, offering perspectives on the impact of supply chain dynamics within the marketing and ad-tech sectors could pique her interest.
Given her focus on sales & marketing as well as content & publishing themes without a specific geographic preference mentioned, tailor pitches that encompass global market trends rather than region-specific developments.
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By: Catherine Perloff
Amazon Web Services is raising the price for its AI workload rental service by 20%, the company said on Friday, in what appears to be another example of how the global compute crunch is increasing costs throughout the tech supply chain.AWS’s price increase affects its EC2 Capacity Blocks, which is a service that lets businesses rent out space to run AI workloads in advance, on Nvidia GPUs.
As Anthropic grows to become a leading AI model used by enterprises, it’s been flexing its power with customers—including one of its most important early backers, Amazon. Earlier this year, Anthropic renegotiated an aspect of its partnership with Amazon, making it more expensive for the cloud ...
By: Catherine Perloff
Amazon Web Services said it would invest $1 billion to create a unit of consultants with the title of forward deployed engineers, which would help business customers use AI.Francessca Vasquez, vice president of AWS’ Frontier AI Engineering and Services, said in an interview that the FDEs will help customers test new AI products and AWS will educate outside companies on how to talk about AWS
By: Catherine Perloff, Amir Efrati, Phoebe Liu
By: Catherine Perloff
Arcee, an open-source AI developer, in 2024 committed to spend $8 million over three years with Amazon Web Services to store data and run AI models. But the startup hasn’t been able to get access to enough Nvidia-powered servers on AWS to handle its work. So Arcee has ended up running most of ...
Earlier this week, I wrote about startups moving some of their workloads from Amazon Web Services and other traditional cloud providers to young challengers such as Nebius. That’s in part because startups are having trouble getting the Nvidia chips they need on AWS, sometimes because those chips ...
By: Catherine Perloff
Arcee, an American open-weigh AI provider, announced a partnership with the Department of Energy, in which the DOE will use Arcee’s AI models to advance scientific research.Arcee AI will help government researchers “automate a lot of the more mundane, but tricky and nuanced workflows that they do on a day-to-day basis,” Arcee CTO Lucas Atkins said in an interview.The DOE and other
Amazon cut staff today from the division working on building its own large language models, according to a spokesperson.The spokesperson said that while AI models “remain one of the most important things we’re working on,…we’re sharpening our focus on the initiatives that matter most for customers, so we can move faster on what counts. That focus means some difficult decisions, including
