Catherine Perloff

Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter.

Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.

Experts have long said there are too many sell-side adtech companies.

Driving this uptick in deal activity is the right-sizing of expectations after 2021's very active adtech market and companies looking to create a more cohesive narrative by acquiring and shedding assets. But while adtech M&A is heating up, the market may not be fully healthy, with more stagnant companies looking to consolidate, sources said.

Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.

Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.

Alliant joins several other data businesses and adtech firms pursuing M&A activity in recent months

Through a partnership with The Trade Desk, NBCU has three different offerings for Olympic programmatic inventory.

EXCLUSIVE: Buyers accuse Paramount-owned FAST platform of tricking their algorithms into spending too much.

PubMatic and Magnite confirm details on programs that connect publishers with bespoke buyers.