Freelance Tech and Media Journalist; Founder and Host
Chris Sutcliffe is a freelance tech and media journalist and the founder and host of Media Voices. He covers a range of topics within the arts and entertainment sector, focusing on authors, books, and publishing, as well as media relations across earned, owned, and paid media. Chris has been featured in notable publications including The Drum, TechRadar, and Campaign (UK).
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Chris Sutcliffe's coverage predominantly focuses on sales & marketing, product promotions, and content & publishing. He often references press releases and data in his articles while also including expert commentary.
To effectively reach out to Chris, consider offering insights or data-backed analysis related to retail, marketing strategies, advertising trends, consumer confidence indicators or branding initiatives. He may appreciate pitches that provide unique viewpoints on the latest industry developments or specific case studies demonstrating successful marketing campaigns.
Since there is no specified geographic focus for Chris's work, he appears open to covering international stories within the retail and marketing sectors.
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By: Chris Sutcliffe
Flow magazine founder Irene Smit explains how the magazine changed hands between publishing companies, what that taught her about the pros and cons of being an indie title supported by a larger operation, and how the magazine came out of the other side of those transitions stronger for it.
By: Chris Sutcliffe
Mel McVeigh, the PPA's Head of Digital, is leading the Association's push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in ‘liquid content' – stories seamlessly adapted across formats – and shares some of her key learnings from a recent media-focused playbook produced with Enders Analysis.
By: Chris Sutcliffe
Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) –…
Chris and Richard Lawrence of Taupo and their 1995 DMR Yamaha 600 sidecar.
By: Chris Sutcliffe
Long gone are the days of solo gaming at home as the industry booms
Gaming is the most lucrative entertainment medium in the world. No wonder that the events surrounding it are also changing and growing so rapidly. In December last year, it was reported that a single...
By: Chris Sutcliffe
A GamesIndustry.biz survey found overwhelming support for generative AI disclosure and mostly negative attitudes towards AI in game development
Never mind Saturday Night Live UK, the most biting indictments of politics and culture are now on your laptop or phone
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
By: Chris Sutcliffe
A new crop of video games is educating players about cultural looting and the pain inflicted by western colonialism
