Chris Wood is an editor at MarTech, specializing in technology and ideas. With a background in marketing and a passion for digital media, Chris's work has appeared in various publications, including BBC News, The New York Times, and Washington Blade. They are known for their expertise in customer experience, advertising, and social media.
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Best of the MarTechBot showcases the MarTechBot's responses to prompts submitted by readers.
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
Posted in Our 2024 Austin API Summit was notable for many things, but one thing that stuck in my mind (along with many great stories about AI) was a comprehensive introduction to TypeSpec.
By: Dan Powell, Michael Barbaro, Michael Simon Johnson, Chris Wood, Marion Lozano, Asthaa Chaturvedi, Devon Taylor, Summer Thomad, Nicholas Fandos, Olivia Natt, Nina Feldman, Lisa Chow, Sydney Harper
Columbia University is at the center of a growing showdown over the war in Gaza and the limits of free speech.
IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
By: Chris Wood, Jodi Kantor, Katrin Bennhold, M.J. Davis Lin, Elisheba Ittoop, Liz O. Baylen, Carlos Prieto, Rikki Novetsky, Marion Lozano, Nina Feldman, Dan Powell
New York’s highest appeals court has overturned the movie producer’s 2020 conviction for sex crimes, which was a landmark in the #MeToo movement.
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
By: Chris Wood
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Higher education adheres to shared governance. There are three groups that work together to operate a college; namely, the administration headed by the president, the faculty, and the board of trustees. Well-functioning institutions, like Davis & Elkins College, have all three of these working collaboratively.
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
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