Christian Wissmuller is a journalist at MMR Magazine. He focuses on the retail sector, particularly in brick-and-mortar environments, while also covering the music business, music equipment, and various trade and tech conferences. His insights on networking events and themes of recycling and renewable energy have been featured in MMR Magazine.
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Christian Wissmuller's coverage is focused on the music industry, particularly musical instruments and business-related news. His interest in press releases, private sector announcements, and promotional deals suggests that he would be most receptive to pitches related to new product launches, company announcements within the music industry, or exclusive insights into trade shows and events.
As Christian doesn't have a specific geographic focus mentioned, his articles cover diverse topics from various regions. This means that he may welcome pitches from global companies or those with international reach.
Given his coverage of trade shows and business matters within the music industry, Christian could be interested in receiving information about emerging trends or unique stories related to businesses operating within this space.
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By: Christian Wissmuller
ACT Entertainment ’s iconic RAT brand brings its latest creation, the Sterling Vermin, to the 2026 NAMM Show (Booth 5227). With a new take on RAT’s unmistakable sound, this boutique distortion pedal blends heritage tone with modern refinement and delivers an improved level of precision and versatility.
D’Addario announces the launch of the XPND Pedal Pry Bar: a compact, XPND-branded tool designed to make pedal removal faster and easier than ever for musicians. Say goodbye to screwdrivers and improvised tools to wrestle pedals away from tightly packed boards. The ergonomically designed XPND Pedal Pry Bar provides a clean, reliable way to lift pedals secured with hook-and-loop or other strong adhesives, without damaging your gear.
By: Christian Wissmuller
Algam Ashdown is pleased to announce a new distribution partnership with OLLO Audio, becoming the exclusive UK distributor for a brand’s premium professional-audio headphones.
Taylor Guitars, the leading global builder of premium acoustic guitars, has announced its most ambitious tonal expansion to date with two key launches: a Next Generation evolution of its flagship Grand Auditorium guitars and the growth of its heritage-inspired Gold Label Collection to include a trio of deeper-bodied square-shoulder dreadnoughts. This dual launch underscores Taylor’s commitment to offer players the industry’s widest spectrum of acoustic tonal possibilities, from cutting-edge modern acoustic performance to time-honored traditional tonal character.
by Beverly Fowler, Director of Artist & Community Relations, PRS Guitars
By: Christian Wissmuller
Allen & Heath is set to deliver its most expansive presence yet at The NAMM Show 2026 in Anaheim, California – bringing attendees more ways than ever to experience the brand’s full ecosystem of live sound solutions in action. From hands-on product exploration to next-level education and real-world performance mixing, Allen & Heath will be active across the show floor and beyond, giving engineers, integrators, worship teams, and touring professionals a packed schedule of opportunities to listen, learn, and connect.
New for 2026, Ibanez just announced one of the latest additions to its esteemed Prestige line for 2026: the RG653DX.
By: Christian Wissmuller
New for 2026, TAMA has unveiled a brand-new signature snare drum developed in collaboration with long-time signature artist, Mike Portnoy. This snare combines striking aesthetics with a unique set of specifications, meticulously designed to put Mike’s signature tones into the hands of drummers worldwide.
By: Christian Wissmuller
Connecting the worlds of pedals and plugins together with ease is the new Electro-Harmonix Effects Interface Hardware Plugin. Bringing universality to their Hardware Plugin concept, the Effects Interface allows the user to turn pedals into a plugin, or plugins into a pedal, while also being equipped as a 2-in/2-out interface. This pedal makes it easy to incorporate a whole pedalboard into your DAW session or incorporate plugins into your live setup for a completely hybrid rig with out the need for any additional converters or specialty equipment.
By: Christian Wissmuller
PQ: “Today’s customer is highly informed and often prefers to explore independently before engaging with a sales associate. We wanted to empower that behavior, not interrupt it.”
