Christian Wissmuller

From Buddy Holly to Eric Clapton, Jimi Hendrix to Jeff Beck, Stevie Ray Vaughan to Billie Joe Armstrong (the list is endless), legendary players have chosen — and continue to embrace — the Fender Stratocaster for 70 years. It’s, of course, not just famous names who are drawn to the iconic Strat, as guitarists of all skill levels snatch up various models of the instrument in volume, year after year.

PRS Guitars has announced two new molded guitar cases that are unique to every other offering in their lineup. Thoroughly engineered and tested, these cases are made from the same material as car seats and motorcycle helmets, so players can rest easy knowing their PRS is in the best possible protective case whether flying or traveling to local gigs, studios, or practice spots.

Guitar Center Inc. has appointed Michael Martin as Executive Vice President of Retail Sales and Operations, effective immediately. In his new role, Martin will oversee and manage every facet of Guitar Center store operations and customer service excellence. He will report directly to CEO Gabe Dalporto.

Fender announces its latest Custom Shop offering with the launch of the brand new Joe Strummer Masterbuilt Telecaster® and accessories package.

Dean Guitars® sets a new standard for six-string excellence with the unveiling of the USA Custom Shop Vengeance with pickguard. Simultaneously classic and aggressively cutting-edge in appearance, this instrument boasts an impressive array of design features that facilitate playing at the highest levels.

dLive CTi1500 taking control from the back of the packed and energetic venue

Universal Audio, Inc. (UA), a worldwide leader in audio production tools, is proud to introduce three new microphones in the Standard Series line-up — the SD‑3, SD‑5, and SD‑7 Dynamic Microphones with Hemisphere Modeling, designed to easily capture drums and instruments.

New Magnetic Cable Loops fromPig Hog are here to deliver the future of cable and accessory organization, keeping cables, headphones and other everyday items tidy, ready to go, and exactly where you need them to be. These versatile loops are made of thick, premium polyurethane leather, with dual 20mm magnets for fast application or bundling, and easily affix to most metal surfaces, such as stands, drum kits, chairs, desks, lockers, carts and more, for nearly endless flexibility.

Jupiter Band Instruments proudly welcomes renowned bass trombone and valve trombone recording artist Joshua Hernandez to its roster. Hernandez, a versatile musician based in Austin, Texas, joins Jupiter as a valve trombone artist, while also showcasing his talent on the Jupiter alto horn and XO bass trombone.

Tandem Drums is named as a recipient in an announcement by FedEx as one of the 2024 Small Business Award Winners.