By: Christopher Kelsall
The dsm‑firmenich Running Team has finally lifted the curtain on what has been months of quiet buzz: Eliud’s World Tour is officially underway, beginning this week in South Africa. The premise is disarmingly simple—classic Kipchoge, really. Over the next three years, the marathon’s philosopher‑king will trot around the planet, ticking off seven marathons on seven Eliud Kipchoge starts “Eliud’s World Tour” at the Sanlam Cape Town Marathon this Sunday



