By: Tracy Wilcox, Coleman Bentley
At this point, it seems like a stretch to call LIV Golf a good investment. Yes, potential partners would be getting in at the bottom, and likely with favorable incentives given the desperate financial state of the formerly PIF-funded league. But even with the financial might of the Saudi Arbaian oil-garchy behind it, LIV struggled to find footing with golf fans. Why would now be any different?





