Craig McLean

Digital Audience Specialist

Preston's Summary

Craig McLean is a Digital Audience Specialist at Highland News and Media. He focuses on digital growth across various platforms, utilizing data and social media to engage audiences in areas such as culture, sports, and entertainment. Craig's work has been featured in prominent outlets including Tortoise Media, The Guardian, and The Times.

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Geo Focus

Inverness, United Kingdom (Local)

Coverage Attributes:

Beta
Informative: 60 %
Interviews Q&as: 12 %
Opinion: 12 %
Events: 5 %
Reviews: 4 %

Themes Covered:

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Most Recent Topics:

  • Individual Sports
  • Team Sports
  • Celebrities
  • Entertainment News
  • Nightlife
  • Analog Photography
  • Digital Photography
  • Journalism

Pitching Insights

Craig McLean's local focus and coverage of entertainment, lifestyle, and content & publishing suggest a preference for stories related to these themes within the local area. Pitches could include features on local artists or events, human-interest pieces about people in the community, or reviews of cultural happenings.

Given his interest in music and film as well as event coverage and reviews, Craig may be receptive to pitches offering interviews with local musicians or filmmakers promoting their work. Additionally, he might appreciate exclusive access to preview screenings or behind-the-scenes looks at locally produced films.

Considering that Craig's articles often feature flashback pictures from Inverness and cover lifestyle topics such as relationships and football locally, pitches featuring unique aspects of life in Inverness or profiles on individuals making an impact there could resonate with him.

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