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Craig McLean
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Craig McLean

Digital Audience Specialist

AS SEEN ON
The Inverness Courier, Wallpaper*, Newswav, Evening Standard, Irish Independent

Preston's Summary

Craig McLean is a Digital Audience Specialist at Highland News and Media. He focuses on digital growth across various platforms, contributing to publications such as The Inverness Courier, The Northern Scot, and John O'Groat Journal, while engaging with themes in culture, society, sports, and media. Craig's work has been featured in notable outlets including Tortoise Media, The Guardian, and The Times.

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Geo Focus

Inverness, United Kingdom (Local)

Coverage Attributes:

Beta
Informative: 59 %
Interviews Q&as: 14 %
Opinion: 11 %
Events: 5 %
Reviews: 3 %

Themes Covered:

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Most Recent Topics:

  • Journalism
  • Media
  • Press
  • Individual Sports
  • Sports Disciplines
  • Team Sports
  • Cultural Movements
  • Internet Culture
  • Pop Culture
  • Subcultures
  • Analog Photography
  • Cameras & Photography Equipment
  • Digital Photography

Pitching Insights

Craig McLean's local focus and coverage of entertainment, lifestyle, and content & publishing suggest a preference for stories related to these themes within the local area. Pitches could include features on local artists or events, human-interest pieces about people in the community, or reviews of cultural happenings.

Given his interest in music and film as well as event coverage and reviews, Craig may be receptive to pitches offering interviews with local musicians or filmmakers promoting their work. Additionally, he might appreciate exclusive access to preview screenings or behind-the-scenes looks at locally produced films.

Considering that Craig's articles often feature flashback pictures from Inverness and cover lifestyle topics such as relationships and football locally, pitches featuring unique aspects of life in Inverness or profiles on individuals making an impact there could resonate with him.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

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